Milwaukee Bucks basketball star Giannis Antetokounmpo and his brothers are preparing to open the Antetokounbros store in Milwaukee. The Antetokounbros Shop will be located on the first floor of the newly constructed Trade Hotel at 420-434 W. Juneau Ave, conveniently situated across from the Fiserv Forum where Giannis led the Bucks to an NBA championship in 2021.

The plans for the store were revealed in a building permit application filed with the city’s Department of Neighborhood Services. Although the permit listed the store’s address as 423 W. Juneau Ave, it was a typographical error, and the Madison-based investors group that owns The Trade was listed as the contact for the property owner.

The anticipated opening for the store is in late August, as confirmed by Andy Inman, Chief Development Officer at NCG Hospitality, the company operating The Trade.

The Antetokounmpo brothers, consisting of Giannis, Thanasis, Kostas, Alex, and Francis, previously launched their inaugural Antetokounbros Shop at Athens International Airport. The store features a variety of merchandise such as T-shirts, sweatshirts, hoodies, hats, coffee mugs, and more, all adorned with the Antetokounbros brand and the slogan “We Are All Bros.”

The proceeds from the business will support Giant Heart, an organization dedicated to aiding vulnerable communities in Greece, the home country of the Antetokounmpo family. With their new store in downtown Milwaukee, the Antetokounmpo brothers aim to bring their unique brand and philanthropic efforts closer to their fans and supporters.