In a tweet on Monday morning, Yaccarino announced the arrival of the X logo, signaling a major shift for the platform. She wrote: “X is here! Let’s do this.”
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
“Tweets” will also be replaced, according to Twitter’s owner Elon Musk, and posts will be called “x’s,” Yaccarino said.
Musk changed his profile picture to the new logo and added “X.com” to his Twitter bio. The rebrand also includes renaming “tweets” as “x’s” to align with the new X theme.
The new X branding was projected onto the side of Twitter headquarters in San Francisco, showcasing the change in a grand manner. Musk has already rebranded the company as X Corp and expressed his desire to create a “super app” called “X”, similar to China’s WeChat. On Sunday, the SpaceX founder tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
He confirmed in a Twitter Spaces audio chat that the Twitter logo would indeed change, emphasizing that “it should have been done a long time ago.” Twitter’s chief executive, Linda Yaccarino, expressed excitement about the rebrand, believing it will further transform the global town square.
“Twitter made one massive impression and changed the way we communicate,” she said.
“Now, X will go further, transforming the global town square,” she added.
Currently, the Twitter bird, named Larry, pays tribute to basketball star Larry Bird. The potential shift towards a super-app model resembles successful apps like WeChat, PayTM, and GoJek, which have become integral parts of daily life for many users in Asia.
Elon Musk’s fascination with the letter X is not new, as one of his early business ventures in 1999 was known as X.com, an online banking platform. He made a significant profit when X.com merged with PayPal and was later acquired by eBay. Musk also owns the X.com domain name, which now redirects to Twitter.
With this rebrand, Musk aims to compete with the success of super-apps in Asia, like WeChat and PayTM, which have become essential for daily life. The move is seen as an effort to make X a comprehensive and versatile platform, offering services beyond traditional tweeting. While some see the potential for success, others view it as an ambitious undertaking in a highly competitive market.
The future of Twitter’s transformation into X remains uncertain, and the company is facing other challenges, including a recent lawsuit over severance pay to former employees. Despite these hurdles, Musk’s vision and ambition continue to drive his pursuit of innovation in various fields, including social media and artificial intelligence with his recent launch of xAI.
