The Acropolis of Athens, a world-renowned historical site, is taking a tech-savvy approach to enhance visitors experience and tackle notorious queues that plague its entrance during peak seasons. The introduction of contactless automated ticket vending machines at the main entrance, powered by Greek paytech Cardlink and backed by Visa, aims to revolutionize ticket purchasing and alleviate the long waiting times.
“Visitors can now skip the queues and conveniently pay for their tickets using their cards, phones, or smartwatches,” the official announcement highlighted. This move is set to significantly improve access for tourists while reducing the congestion outside the monument. Not only will this technology streamline the process, but it’s also a stride toward digitalizing Greece’s most iconic attractions.
Expanding beyond the Acropolis, these modern ticket vending machines will find homes at other archaeological wonders like ancient Olympia, Epidaurus, and the Archaeological Museum of Delphi. In total, Cardlink and Visa have ambitious plans to deploy 10 such machines across various archaeological sites across Greece. This initiative is being hailed as a “flagship project” that adds value to tourists’ experiences while aiding in the country’s digital transformation.
It’s interesting to note that this move follows Visa’s collaboration with the Greek Ministry of Tourism, where they supplied data on tourism spending trends. Nikos Petrakis, Visa Greece’s country manager, sees this project as a step forward in their ongoing commitment to enhancing tourism-related infrastructure.
While these high-tech solutions offer an attractive alternative to traditional ticketing methods, visitors still have the option to buy tickets through the official booking website of the Hellenic Organization of Cultural Resources Development. However, given the popularity of the Acropolis, which can attract over 20,000 visitors daily, the convenience of contactless ticket vending machines could prove to be a game-changer.
In the larger context, Greece is also addressing the overcrowding issue at the Acropolis by implementing measures such as visitor caps and allocated time slots. These strategies are expected to take effect from September onwards, aiming to maintain the site’s allure while enhancing the overall experience for all who wish to marvel at its historic grandeur.
View this post on Instagram
